October 12, 2010
Contact: Jen Novak, (954) 236-2843,
FOR IMMEDIATE RELEASE
StartupNation.com Honors Nation’s Leading Moms in
Deanna Bufo Novak of kidsHeritage, Inc. Wins Top Honors
in Mom Business Competition
BROWARD COUNTY/FLORIDA – From among thousands of
contestants, kidsHeritage, Inc. has been ranked #17 in
StartupNation.com’s 2010 Leading Moms in Business
Over 709,000 votes were cast in support of the 2010
contestants, reflecting immense interest and supportiveness
for moms building businesses at the same time they tend to
"There’s been a sea change among moms as they've come to
realize that adding entrepreneurship to their lives brings
exhilaration and immense gratification, not to mention
supplemental—sometimes primary—income to their families in
these dicey economic times," says Rich Sloan, chief startupologist and co-founder of StartupNation.
"We are thrilled to be among the top 20 Leading Moms in
Business," said Deanna Bufo Novak, founder of kidsHeritage,
Inc. She continued, "I have an enormous amount of respect
for all mom entrepreneurs and all that we have accomplished,
and continue to accomplish." The winner's profile for kidsHeritage, Inc. can be
The 2010 Leading Moms in Business ranking, conducted in
Ladies Who Launch
and The National Association for Moms in Business,
highlights some of the dominant trends, motivations, and
attributes among moms in business. They include:
A great eye for providing attractive discounts, coupons,
savings and value, all especially important to consumer moms
of the recession era.
A likelihood to come up with innovative products and
solutions to address the challenging maze of motherhood.
It’s an environment that demands resourcefulness.
Conscience-driven business, where
"doing well" is just
fine, but the real rush comes from doing good.
The attraction of being your own boss looms large for moms
wanting to take control they just can’t find in a day job.
Sustainable solutions and responsible business practices
are increasingly paramount.
Making the most of social media for business benefit is
seemingly a birthright for the socially adept moms.
The full results of the 2010 Leading Moms in Business
ranking are available on
About kidsHeritage, Inc.
kidsHeritage, Inc. is the publisher of personalized
children's books and creator of various related, educational
products. Its first title, My Heritage Book, is a unique
keepsake, with extraordinary educational value. Each My
Heritage Book is custom made and celebrates a child’s
heritage through fun and educational topics, each
beautifully illustrated, on up to four different countries
(based on the child's own heritage). There are currently
seventy countries to choose from for inclusion in the book,
with additional countries in progress. Each hardcover book
also has a letter to the child from the gift-giver and pages
for the child to fill in his/her own family's traditions and
family tree, making it a truly unique keepsake for each
child who receives it.
StartupNation provides over 175,000
pages of business advice and networking for entrepreneurs
and serves millions of entrepreneurs annually. StartupNation
is a free service founded by entrepreneurs for entrepreneurs
with the intention of providing a one-stop shop for
entrepreneurial success, including blogs from a host of
experts, podcasts, webcasts, eBooks such as
Start Your Own
award-winning step-by-step advice, and more.
StartupNation co-founders, Rich Sloan and Jeff Sloan, are
two of the country's leading small business experts. The
Sloan brothers speak frequently at entrepreneurial forums
and recently hosted a Public Television special helping
people transform their passions into business opportunities.
They are authors of StartupNation: Open for Business,
published by Doubleday. The Sloan brothers are regularly
quoted and featured in media such as The New York Times,
Wall Street Journal, Fortune Small Business, Entrepreneur
Magazine, CNN, CNBC, MSNBC, FOX News and many others.
Infusionsoft, the leader in marketing automation software
for growing small businesses, empowers entrepreneurs to grow
smarter and faster through targeted marketing that
automatically adapts to prospect and customer behavior.
Infusionsoft is the first to combine email marketing and CRM
in one app that's driven by a powerful automation engine.
The privately held, three-time Inc. 500 company is based in
Gilbert, Ariz. and is funded by Mohr Davidow Ventures and
vSpring Capital. For more information, visit